About

From Coast to Coast

After graduating from Wake Forest University in 2017 with a Bachelor’s degree in Psychology and Entrepreneurship, I pursued a career in advertising to gain exposure to global brands and understand the intricacies of building and launching a brand.

I began my career in New York City on the Tide account, where I helped launch the award-winning Super Bowl campaign “It’s a Tide Ad.” After enduring one particularly brutal East Coast winter, I returned to California and worked with brands like Volkswagen and Hulu. With experience at larger, established corporations under my belt, I sought to explore the dynamic world of start-ups. I joined a team founded by the creators of Drybar, working with Southern California-based beauty and wellness brands like Drybar and Sugared + Bronzed. This mix of corporate and start-up experience gave me a deep understanding of the marketing funnel and how to tailor campaigns to meet specific brand KPIs.

After four years in agency roles, I transitioned in-house as Brand Marketing Manager at Jenni Kayne, where I oversaw press, events, activations, and partnerships across their fashion, home, and beauty brands. Now, as the Marketing Team Lead at The Walt Disney Company for Hulu, I manage nationwide 360° campaigns across multiple channels. With over eight years of experience, my passion lies in strategic planning, marketing, and brand partnerships.