About

Brand marketing inspired by craft, hospitality and experience.

I’m a Southern California-based brand marketer with over nine years of experience developing strategic campaigns, partnerships and experiential moments for globally recognized and lifestyle-led brands.

I began my career in advertising, working on brands including Tide and Volkswagen, before moving into the beauty, wellness and lifestyle space with Drybar, Sugared + Bronzed and Jenni Kayne. Today, I lead integrated brand & live marketing campaigns for Hulu at The Walt Disney Company, managing complex, cross-channel initiatives that bring together strategy, creative, media, partnerships and cultural storytelling.

My experience has taught me how to translate a brand’s identity into work that feels both emotionally resonant and commercially effective, from national campaigns to intimate experiential moments.

I’m especially drawn to wine and hospitality because they sit at the intersection of everything I love about branding: a strong sense of place, a commitment to craft, meaningful rituals and the ability to create experiences people remember long after they leave.

When I’m not working, you can usually find me browsing an antique or flea market, cooking with farmers market produce or planning my next weekend escape.