Expertise
Marketing for brands rooted in taste, place and experience.
I help lifestyle brands tell compelling stories, develop thoughtful campaigns and create memorable experiences that build lasting connection with their audiences.
With brand marketing experience across in-house and agency settings, I bring a strategic eye, strong creative instincts and the organizational expertise to move ideas from initial inspiration through execution.
Brand Strategy & Storytelling
Defining the story behind a brand and translating it into clear, compelling messaging across campaigns, content and consumer touchpoints.
Campaigns & Creative Development
Developing integrated marketing campaigns, creative concepts and seasonal storytelling moments designed to build awareness, affinity and loyalty.
Partnerships, Events & Experiences
Identifying aligned brand partners and creating memorable experiences, activations and hospitality moments that bring a brand’s world to life, igniting brand love.
Content & Cultural Curation
Sourcing inspiration, tracking trends and shaping editorial, social and lifestyle content that feels culturally relevant and true to the brand.
My Approach
I’m drawn to brands with a strong sense of place, craft and point of view: the vineyard you remember visiting, the hotel you plan an entire trip around, or the beautifully made product that becomes part of a ritual.
My background spans both agency and in-house marketing, allowing me to pair strategic thinking with hands-on execution. I’m comfortable collaborating across creative, social, partnerships, PR, production and leadership teams, while staying attentive to the details that make a brand experience feel considered and cohesive.
Whether supporting an established brand or a growing business finding its voice, I approach each project with curiosity, organization and a genuine appreciation for beautiful storytelling.