Services
Skills & Specialties
I specialize in building brands and bringing creative visions to life. With over eight years of experience in both in-house and agency settings, I’m equally comfortable working with established brands and purpose-driven start-ups.
My expertise includes identifying and cultivating premium like-minded brand partnerships, planning and executing memorable brand experiences and activations, and shaping compelling stories for press. I thrive on sourcing inspiration, curating content, and staying ahead of industry trends through social media, Substack, and other platforms. My attention to detail, forward-thinking approach, and strong organizational skills have consistently set me apart. I’m also experienced with planning tools like Asana, Airtable, and Monday.
I’ve led both targeted tentpole campaigns and comprehensive evergreen marketing strategies. Rooted in the Southern California lifestyle, I’m naturally drawn to industries such as luxury travel & hotels, beauty and wellness, and fashion.
My Approach
From initial ideation to campaign launch, I’m focused on delivering excellence and meeting all brand benchmarks and objectives. I’m always thinking ten steps ahead, bringing fresh ideas and a unique perspective to the table.
I thrive in collaborative environments, approaching challenges with a solutions-oriented mindset. My experience spans both marketing and creative roles, giving me a well-rounded perspective. I’ve worked on both sides of the equation—servicing clients at an agency and working in-house within a marketing department—which allows me to navigate the nuances of both worlds. At larger companies, I’m comfortable working cross-functionally with teams across social, content creation, creative, editorial, strategy, influencer marketing, production, and marketing. In smaller start-ups, I’m used to wearing multiple hats and adapting quickly.
Outside of work, you’ll find me at a workout class, hunting for vintage treasures, planning my next trip, perfecting my 10-step skincare routine, exploring Westside farmer's markets, or testing a new recipe in the kitchen.