CollegePrep

Brand Refresh, Website Strategy & Launch

Overview

CollegePrep is an established college counseling business that has supported students and families since 2007. I led a comprehensive brand refresh designed to modernize the company’s identity, clarify its positioning, and create a more cohesive experience across every client touchpoint.

The goal was not to reinvent the business, but to better reflect the warmth, expertise, and highly personal guidance that have always defined it. The existing brand had strong name recognition and a trusted reputation, but its visual identity, website, and communications no longer fully reflected the quality or sophistication of the service.

The refresh needed to feel polished and contemporary while remaining approachable, credible, and deeply personal to students and families navigating an important life decision.

My Role

Brand & Marketing Consultant

I led the project from strategy through launch, including:

• Brand positioning and messaging

• Visual identity and creative direction

• Website strategy, structure, and copy

• Social media strategy and account launch

• Email and client communications

• Printed collateral and business cards

• Cross-channel brand consistency

• Launch planning and rollout

The Result

The refreshed brand gives CollegePrep a more modern and distinctive presence while preserving the trust it has built over nearly two decades.

The final system provides a strong foundation for future growth across digital marketing, social media, client communications, and business development.