The Walt Disney Company | Hulu
Senior Brand & Live Marketing Manager
Get Real House Event
(2025 & 2026)
An immersive, social-first event bringing Hulu’s reality entertainment world to life.
Hosted at Casa Lago in Beverly Hills, Get Real House gathered talent, creators, press and brand partners for a live celebration of Hulu’s reality slate, complete with series-inspired activations, social capture moments, sponsored hospitality experiences and a live stream for fans beyond the event.
Results
300+ guests · 100+ influencers · 160M+ social views · 2K+ press hits · $130M in press ad value · $5.8M influencer earned media value · 18K live stream actives
Event Elements
Experiential · Talent & Influencer · Press · Live Stream · Sponsored Brand Activations (7 Brew Coffee, Ollie, Casamigos, Diageo, Guillermo Salsa and Wendy’s)
Hulu Gets Real
(2025 & 2026)
A reality entertainment campaign turning Hulu fandom into conversation, community and cultural momentum.
Led Hulu’s integrated unscripted genre campaign, positioning the platform as a destination for reality entertainment through the personalities, drama and fan conversation that keep audiences engaged beyond the screen.
The campaign came to life across video, on-channel, email, social, paid media, out-of-home and earned media, celebrating Hulu’s reality offering through fan-first creative and culturally relevant storytelling.
Results
The campaign drove approximately 115K incremental first streams for unscripted titles, a +3% increase in hours watched and a four-minute increase in time spent per viewer. It also converted approximately 232K viewers of The Kardashians who had not previously watched another Hulu reality series into broader Hulu reality viewers.
Campaign Elements
Broadcast · Digital Video · On-Channel · Email · Digital Out of Home · Paid & Organic Social · Earned Media
Hulu Has Reality TV (2018)
A talent-led campaign bringing reality TV’s biggest personalities together under one roof.
To highlight Hulu’s expansive reality television offering, the campaign turned traditional commercial spots into mini reality TV moments, bringing together fan-favorite personalities from across Bravo and network television at a house party hosted by reality superfan Chrissy Teigen.
Featuring talent including Kyle Richards, Jax Taylor, James Kennedy, Kate Chastain, Captain Lee, Derek Hough and more, the campaign positioned Hulu as a destination for the drama, personalities and cultural conversation reality fans love.
Campaign Elements
Broadcast · Digital Video · Audio · Paid & Organic Social · Earned Media · Digital Media · Out of Home
Be Obsessed
2023 Silver Clio Entertainment Award Winner — Be Obsessed: Infinite Gallery
A cinematic, 360-degree brand campaign capturing the all-consuming feeling of discovering your next Hulu obsession.
Be Obsessed celebrated the shows, characters and cultural moments audiences cannot stop thinking about through an integrated campaign spanning broadcast, digital video, audio, social, earned media, out-of-home and experiential.
The campaign extended into fan-first experiences including Infinite Gallery, the Silver Clio-winning social activation, and multi-city trivia takeovers with Geeks Who Drink that invited viewers to put their Hulu obsessions to the test.
Campaign Elements
Broadcast · Digital Video · Audio · Paid & Organic Social · Earned Media · Digital Media · Out of Home · Experiential · Social Activation
The Hulu Motel
An immersive brand campaign inviting fans to check in to their Hulu obsessions.
Hulu transformed the historic Sportsmen’s Lodge in Studio City into a real-world motel experience celebrating its most beloved shows and fan communities. Designed as a destination for viewers to “check in to their obsessions,” the three-day activation featured a lobby, themed guest rooms, an outdoor pool area and hidden Easter eggs inspired by Hulu Originals including The Handmaid’s Tale, The Kardashians and Fire Island.
The campaign extended across film, social, digital media and an interactive microsite that allowed audiences to explore the Hulu Motel experience beyond the physical activation.
Campaign Elements
Broadcast · Digital Video · Audio · Paid & Organic Social · Earned Media · Digital Media · Out of Home · Experiential · Interactive Microsite
Hulu Doesn’t Just Have Live Sports
2021 Hashtag Sports Awards Finalist
An original music-led campaign expanding Hulu’s live sports message into entertainment culture.
Hulu partnered with NBA superstar and rapper Damian Lillard, aka Dame D.O.L.L.A., to create an original diss track against cable television. Building on the established Hulu Has Live Sports platform, the campaign showcased that Hulu + Live TV offered not only live games, but also live channels and Hulu’s broader entertainment library.
Results
1M+ organic views in the first 12 hours · 14M+ organic views in the first month · 170K+ Spotify streams
Campaign Elements
Broadcast · Digital Video · Original Music · Social · Audio & Streaming · Earned Media · Digital Media · OOH
Hulu’s 15th Anniversary
2023 Silver Clio Entertainment Award Winner
A citywide anniversary takeover playfully thanking Chicago for turning green for Hulu.
To celebrate Hulu’s 15th anniversary, the campaign transformed Chicago’s iconic St. Patrick’s Day festivities into a playful brand moment, featuring a Hulu-branded river boat, street teams, aerial banners and media placements across the city.
Results
27M+ total impressions · 430K engagements · Silver Clio Entertainment Award
Campaign Elements
Experiential · Digital Video · Social · Earned Media · Print · OOH · On-Channel
Hulu with No Ads
AICP Next Awards Honoree
An iconic advertising parody promoting the joy of watching without ads.
Hulu partnered with Old Spice to bring back Isaiah Mustafa as the iconic Old Spice Guy, transforming a familiar commercial format into an unexpected pitch for Hulu with No Ads: for viewers who do not want to watch ads, skip them altogether.
Campaign Elements
Broadcast · Digital Video · Brand Partnership · Social · Earned Media · Digital Media · OOH
Hulu Loyalty Perks Program
Helped launch Hulu’s first loyalty program pilot, creating weekly subscriber perk drops across sweepstakes, exclusive merchandise and brand partner discounts. I led external partner onboarding and cross-functional coordination across 20+ teams, supporting perk sourcing, messaging strategy, legal compliance, creative development and KPI measurement.
Results: 596K member landing page visits in five weeks, 271K sweepstakes entries, 23K partner offer redemptions, 227K social engagements and 33.6M unique users reached via email.
75th Emmy Awards
Celebrating a historic awards night through timely, real-time brand storytelling.
Led Hulu’s 360-degree winners campaign surrounding the 75th Emmy Awards, amplifying major wins across the platform including the historic recognition of Ayo Edebiri for The Bear and Quinta Brunson for Abbott Elementary.
Following the ceremony’s strike-related move from September 2023 to January 2024, I realigned campaign timelines, budgets, creative teams and cross-functional partners for launch, hosted a live awards-night war room and oversaw delivery of 50+ social assets to network and Originals partners.
Results
Digital out-of-home performed above SVOD benchmarks among both Hulu users and non-users. Video creative performed at or above benchmark across major Ad Tracker metrics and exceeded norms for key brand perceptions including “High Quality Entertainment Service” and “Premium.”
Campaign Elements
Digital Video · On-Channel · Email · Digital Out of Home · Paid & Organic Social · Earned Media
76th Emmy Awards
Celebrating award-winning entertainment on Hulu through premium, multi-channel storytelling.
Led Hulu’s 360-degree campaign celebrating acclaimed entertainment available on the platform, including the record-breaking success of The Bear and Shōgun. The campaign came to life across digital video, on-channel collections, email, social, earned media and digital out-of-home placements.
Results
Exceeded benchmarks across key brand metrics, including net actions 52% vs. 26% norm, lift to consideration 31% vs. 25% norm, lift to impression 31% vs. 26% norm and Ad Effect 139 vs. 131 norm. Featured title Shōgun drove +467% incremental lift in actives, +438% in first streams and +490% in hours watched during the campaign period.
Campaign Elements
Digital Video · On-Channel · Email · Digital Out of Home · Paid & Organic Social · Earned Media
The Emmys Hulu Portrait Studio
A premium talent experience bringing Hulu and Disney+ storytelling to life during television’s biggest night.
Led the Hulu and Disney+ Portrait Studio at the Emmys after-party, featuring celebrated photographer Mark Seliger. I oversaw branded set design, production budget, talent prioritization and event logistics, creating an elevated photo experience designed for social and press distribution.
Results
Captured 33 priority talent, achieving 85% attendance from the prioritized talent list. Portrait content generated five press mentions and $152K+ in ad equivalency, while Emmy-winning talent including the cast of Shōgun shared imagery across their own social channels.
Campaign Elements
Experiential · Talent Relations · Photography · Social · Press
It’s a Crime Not to Watch
A suspense-driven campaign positioning Hulu as a destination for unmissable true-crime entertainment.
Featuring The Dropout, the campaign tapped into audiences’ fascination with gripping, ripped-from-the-headlines storytelling and extended across digital video, social, on-channel and out-of-home placements.
Campaign Elements
Digital Video · Social · On-Channel · Out of Home
Hulu IDs
2023 Shorty Awards Finalist — Brand Identity
A global artist collaboration reimagining Hulu’s iconic logo for the streaming era.
Hulu invited 11 diverse artists and studios from around the world to reinterpret its logo through original animated idents, transforming a familiar brand mark into a vibrant celebration of creative expression and contemporary television culture.
Campaign Elements
Brand Identity · Artist Collaboration · Animated Idents · Digital Video · Social · Earned Media
Your Partner in True Crime
A genre campaign positioning Hulu as the ultimate accomplice for true-crime fans.
Timed alongside Hulu’s expanding slate of true-crime programming, the campaign tapped into viewers’ fascination with clues, suspects and shocking twists, establishing Hulu as a go-to destination for crime-driven storytelling.
Campaign Elements
Broadcast & Digital Video · Social · Earned Media · Digital Media
Huludays
A holiday brand campaign turning Hulu entertainment into seasonal discovery, gifting and engagement.
Led Hulu’s holiday campaign across on-channel, social, house promo and experiential extensions, evolving the fan-favorite wrapping paper idea into a broader holiday moment. I oversaw creative development, title prioritization, cross-functional alignment and custom gifting experiences designed to bring Hulu’s holiday entertainment offering into viewers’ homes.
Results
Wrapping paper sales increased +458% year over year, generating $33.6K in revenue from 1,529 rolls sold. The Huludays hub reached approximately 25M unique subscribers and generated approximately 12M watch hours, with featured titles driving +183% first streams and +249% actives. Organic social delivered 28.7M impressions, 812K engagements and 25M video views.
Campaign Elements
On-Channel · Digital Video · Paid & Organic Social · Out of Home · Gifting · Influencer · Earned Media
Every Day Campaign
Positioning Hulu and Disney+ as part of viewers’ everyday entertainment routines.
Led execution of Hulu’s first Hulu-led bundle brand campaign, designed to reinforce Hulu and Disney+ as everyday entertainment destinations. The campaign brought together comfort viewing, new releases, next-day premieres and live programming through integrated storytelling across creative, media, social, influencer and on-platform placements.
I coordinated across Disney+, ESPN, Originals, Licensed, Scheduling, Data Science and Consumer Insights teams to develop title prioritization, guide campaign execution and establish measurement tied to habitual engagement and awareness.
Results
The campaign increased average viewing behavior by +7% in days watched per week and +5% in hours watched per week. Viewers streamed an additional +0.23 days per week and +23 minutes per week compared to the prior year. Among approximately 1.5M bundle subscribers who had never watched Hulu prior to the campaign, 13% — approximately 201K subscribers — converted into Hulu viewers.
Campaign Elements
Broadcast · Digital Video · On-Channel · Email · Digital Out of Home · Paid & Organic Social · Influencer · Earned Media
Fifa World Cup Hulu+Live TV
Connecting Hulu + Live TV subscribers with one of the world’s biggest live sports moments.
Developed an integrated live sports campaign positioning Hulu + Live TV as a destination for FIFA World Cup viewing through FOX and FS1. The campaign brought together sports fandom, cultural relevance and subscriber education across video, on-channel, email, social, digital out-of-home and earned media placements.
Campaign Elements
Broadcast · Digital Video · On-Channel · Email · Digital Out of Home · Paid & Organic Social · Earned Media
The Drama You Want
A genre campaign positioning Hulu as the destination for compelling, conversation-worthy drama.
Led Hulu’s integrated drama campaign across paid and owned media, spotlighting prestige originals, network favorites and gripping procedurals through a creative platform built around the emotional pull of unforgettable storytelling.
I partnered across creative, media, social, influencer, data and content teams to guide messaging, oversee execution and translate performance insights into future campaign learnings. The campaign also adapted to support evolving business priorities, including an expanded creative ask tied to the Spring Duo offer.
Results
The campaign drove approximately 280K incremental first streams for drama titles, +13.9M hours watched and +5.8M genre daily actives versus baseline. On Hulu on Disney+, incremental drama first streams increased +51%. Featured original Paradise also drove +10% stronger 90-day retention compared with comparable spring drama releases.
Across social and influencer extensions, the campaign delivered 10.5M social impressions, 8.1M social video views, 60.5M influencer impressions, 57.3M influencer views and 11M influencer engagements.
Campaign Elements
Broadcast · Digital Video · On-Channel · Email · Digital Out of Home · Paid & Organic Social · Influencer · Earned Media