Oak Essentials
Brand Marketing Manager
Allure Store NYC Pop-Up
Executed full day Oak Essentials pop-up experience at the Allure Store in New York City.
Included custom F&B partnership with local coffee shop, spring floral displays, partnered with Dermaflash for a bespoke dermaplaning treatment and coordinated with Press teams & influencer talent for attendance.
Thanks to a social partnership with Allure, we had a line out the door started before opening and was able to give out free product to the first 25 people who came.
Dew Body Oil Launch Press Dinner
Organized & put on the Oak Essentials Dew Body Oil Launch hosted at the Jenni Kayne Home store in Soho, NYC.
Coordinated with PR on influencer & press attendance as well as private chef & bartenders on the menu. Managed partnerships with F&B brands such as Avaline Wines, Figlia non-alcoholic spirits and Brightland Olive Oils to create a memorable dinner experience and custom goody bags for guests to takeaway with them.
The Glow Cart Tour
The Glow Cart is a vintage Piaggio Ape that comes stocked with Oak Essentials Product & offers a bespoke spa-like experience. Organized & planned the 2021-2022 Glow Cart tour across the nation, in cities such as Los Angeles, New York City and Aspen. Lead partnerships with retail stores & community centers such as the Brentwood Country Mart, Playa Vista Runway and Olive Ateliers shop to host weekend retail pop-ups.
Auberge Resorts Partnership
Partnering with luxury hotels & resorts brand, Auberge, Oak Essentials & the Spa team at Matteis Tavern (located in Los Olivos, CA) created a custom facial treatment to keep you glowing & hydrated.